Website Tip #16

What is the appropriate reading level for the target audience you are attempting to reach? If your audience can’t read your site, it does them no good and you can rest assured they won’t be back.

When targeting the general public, a good rule of thumb is to never exceed an 8th grade reading level. Not everybody is a collegiate wordsmith! If you’re unsure where your website text falls, try putting some of it through this online readability-score checker!