Social Media for Exceptional Customer Service

The Facts

Social Media isn’t just a way to interact with friends and acquaintances and share cat photos.  It has become an all-encompassing medium for all types of interactions, especially consumer-business communications.

• Did you know that at least 59% of Americans report easier access to answers from companies via Social Media?
• 61% of people in the United States contacted a business via Social Media in the past 3 months.
• 69% of people that contact businesses through Social Media have more confidence in those brands.
• Over half of Americans prefer Social Media over other methods of contact for getting in touch with companies with questions and concerns.
• 71% of people with positive consumer-business relations on Social Media are more likely to recommend that brand to someone else.

Social Media is a popular and effective means of communicating with consumers and it cannot be ignored!

Maximizing Customer Experience with Social Media

There is a definite science to maximizing Social Media for exceptional customer service.  Simply having a Social Media account isn’t enough.  An expert Social Media manager understands and applies the science of effective Social Media.

Are you using the right Social Media platforms to allow your customers to reach you?  When should you use scripted responses?  How much interaction with consumers is ideal?  What is your average response time and is it fast enough?  Are you able to provide damage control  if needed?  Are you able to direct consumers to the right avenues if they need additional information?  Is your tone on Social Media consistent with your brand’s overall personality?

A successful social media manager knows the answers to these questions and puts a clear social media plan into action to ensure business growth.

Chroma Harnesses the Power of Social Media to Grow Your Business!

Chroma’s expertise and successful experience in harnessing the power of Social Media has garnered measurable results for businesses of all types.  Our commitment to implementing the science of Social Media for excellent customer service makes us your go-to Social Media experts!

Interested in learning more about Chroma Marketing Essentials and how we provide comprehensive marketing solutions? Call us today at 724-523-3001, or visit our Contact Us page. We look forward to serving you with all your web and online marketing needs.