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People tend to “scan” information rather than read it. Have alot of information to convey but don’t want people to get bored?
Put it in a picture!
Most people retain more information from seeing then from reading.
As a bonus, a well designed and really informative infographic has the ability to drive people to your site where they are more likely to “share” your graphic. This lends credibility and the chance for even more traffic.
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