Chroma Studios Ethical Standards

Education and Empowerment 

  • Knowledge Sharing: Educate clients about industry practices, tools, and trends so they can make informed decisions about their marketing strategies. 
  • Avoiding Jargon: Communicate in plain language to ensure clients understand processes, outcomes, and decisions. 

Transparent Reporting 

  • Accurate Metrics: Provide clients with clear, understandable, and unmanipulated performance reports. Avoid using vanity metrics as a distraction from meaningful outcomes like ROI or conversions. 
  • Accessible Data: Ensure clients have access to their campaign data, accounts, and analytics, fostering trust and accountability. 

Honest Pricing and Contracts 

  • No Hidden Fees: Clearly disclose all costs upfront, including platform fees, agency charges, and potential overages, avoiding misleading “all-inclusive” pricing models. 
  • Fair Contracts: Avoid locking clients into long-term contracts without a clear exit strategy or mutual benefit. Contracts should prioritize client autonomy and satisfaction. 

Ownership and Access 

  • Client Ownership: Ensure clients retain ownership of all digital assets created on their behalf, including websites, social media accounts, and ad accounts. 
  • Account Access: Provide clients with full administrative access to accounts to prevent dependency or disputes if they choose to work with another agency. 

Realistic Promises 

  • Avoid Overpromising: Never guarantee results like #1 search rankings or viral content, as these outcomes are often outside the marketer's direct control. 
  • Clear Expectations: Set achievable goals based on sound strategies and data, avoiding exaggerations or unrealistic timelines. 

Ethical SEO Practices 

  • No Black-Hat Tactics: Avoid unethical SEO practices like keyword stuffing, link farming, or hidden text, which can lead to penalties for the client’s website. 
  • Long-Term Value: Focus on sustainable SEO strategies, such as quality content creation and natural link building, that prioritize the client’s long-term success. 

Paid Media Responsibility 

  • Transparent Ad Spend: Provide clients with detailed breakdowns of how their ad budgets are allocated and avoid retaining undisclosed portions of ad spend as fees. 
  • Authentic Targeting: Use ad targeting responsibly, avoiding exploitative practices such as targeting vulnerable audiences with manipulative messaging. 

Ethical Content Practices 

  • No Plagiarism: Guarantee that all content, including blogs, graphics, and videos, is original or properly licensed, avoiding copyright violations. 
  • Authentic Representation: Avoid using stock photos, testimonials, or reviews in a way that misrepresents the client’s brand or services. 

Data Privacy and Ethical Use 

  • Compliant Practices: Follow all relevant privacy laws (e.g., GDPR, CCPA) and ensure marketing campaigns respect user data and consent. 
  • No Exploitation: Avoid collecting or using client or consumer data in ways that could be deemed invasive or unethical, such as unnecessary data harvesting or reselling information.

Commitment to Ethical Advertising 

  • Truthful Messaging: Ensure all advertisements are accurate, avoiding misleading claims about products, services, or results. 
  • Avoid Dark Patterns: Refrain from using manipulative techniques like deceptive pop-ups, unclear opt-ins, or misleading CTAs designed to pressure users.