Chroma Studios Ethical Standards
Education and Empowerment
- Knowledge Sharing: Educate clients about industry practices, tools, and trends so they can make informed decisions about their marketing strategies.
- Avoiding Jargon: Communicate in plain language to ensure clients understand processes, outcomes, and decisions.
Transparent Reporting
- Accurate Metrics: Provide clients with clear, understandable, and unmanipulated performance reports. Avoid using vanity metrics as a distraction from meaningful outcomes like ROI or conversions.
- Accessible Data: Ensure clients have access to their campaign data, accounts, and analytics, fostering trust and accountability.
Honest Pricing and Contracts
- No Hidden Fees: Clearly disclose all costs upfront, including platform fees, agency charges, and potential overages, avoiding misleading “all-inclusive” pricing models.
- Fair Contracts: Avoid locking clients into long-term contracts without a clear exit strategy or mutual benefit. Contracts should prioritize client autonomy and satisfaction.
Ownership and Access
- Client Ownership: Ensure clients retain ownership of all digital assets created on their behalf, including websites, social media accounts, and ad accounts.
- Account Access: Provide clients with full administrative access to accounts to prevent dependency or disputes if they choose to work with another agency.
Realistic Promises
- Avoid Overpromising: Never guarantee results like #1 search rankings or viral content, as these outcomes are often outside the marketer's direct control.
- Clear Expectations: Set achievable goals based on sound strategies and data, avoiding exaggerations or unrealistic timelines.
Ethical SEO Practices
- No Black-Hat Tactics: Avoid unethical SEO practices like keyword stuffing, link farming, or hidden text, which can lead to penalties for the client’s website.
- Long-Term Value: Focus on sustainable SEO strategies, such as quality content creation and natural link building, that prioritize the client’s long-term success.
Paid Media Responsibility
- Transparent Ad Spend: Provide clients with detailed breakdowns of how their ad budgets are allocated and avoid retaining undisclosed portions of ad spend as fees.
- Authentic Targeting: Use ad targeting responsibly, avoiding exploitative practices such as targeting vulnerable audiences with manipulative messaging.
Ethical Content Practices
- No Plagiarism: Guarantee that all content, including blogs, graphics, and videos, is original or properly licensed, avoiding copyright violations.
- Authentic Representation: Avoid using stock photos, testimonials, or reviews in a way that misrepresents the client’s brand or services.
Data Privacy and Ethical Use
- Compliant Practices: Follow all relevant privacy laws (e.g., GDPR, CCPA) and ensure marketing campaigns respect user data and consent.
- No Exploitation: Avoid collecting or using client or consumer data in ways that could be deemed invasive or unethical, such as unnecessary data harvesting or reselling information.
Commitment to Ethical Advertising
- Truthful Messaging: Ensure all advertisements are accurate, avoiding misleading claims about products, services, or results.
- Avoid Dark Patterns: Refrain from using manipulative techniques like deceptive pop-ups, unclear opt-ins, or misleading CTAs designed to pressure users.