Why Content Matters More Than Ever By Bethany K. Skwara, Client Solutions Director For the past twenty-plus years, the internet has worked in a fairly predictable way. Someone had a problem, they […]
(And That’s Good News) By Bethany K. Skwara, Client Solutions Director For a long time, businesses were taught to think about their website like a sign along the highway. You put it […]
By Scot Noel, Content Director The EEAT & AEO Upgrades Every Business Needs in 2026 The way people find businesses online is changing fast — are you sure your website will still […]
By Bethany K. Skwara, Client Solutions Director As 2025 comes to a close, I’ve been reflecting on what an extraordinary year it has been for Chroma Cares. This season brought meaningful projects, […]
By Bethany K Skwara, Client Solutions Director When small business owners come to us at Chroma Studios, they often feel confused by all the website jargon. Domains, hosting server, SEO, SSL certificate, […]
By Chrissy Ferree, Creative Director Imagine stepping into a store that hasn’t updated its window display in years. The lights flicker, the paint is faded, and everything feels stuck in a time […]
By Bethany K. Skwara, Client Solutions Director I often get asked how to transform LinkedIn from a basic networking tool into a vibrant stage for your brand’s story. In my job as […]
By Chrissy Ferree, Creative Director Picture this: You run a thriving boutique called Willow & Lace, spending hours each evening updating orders, juggling spreadsheets, and sending out one-by-one customer emails. You have […]
By Jane Noel, Founder/Design Director Last week, one of our longtime clients called us, frantic about a scary letter claiming their domain was about to vanish. The “urgent notice” looked so official […]
By Bethany K. Skwara, Client Solutions Director Picture this: It’s Monday morning, and Sarah, your social media whiz for the past two years, has just sent her resignation email. No problem, right? […]
By Scot Noel, Content Director Imagine browsing an online store for the perfect gift, but the checkout process only works if you have a pricey VR glove you’ve never even heard of. […]
Starting an ecommerce business is an exciting step, offering the potential to reach a global audience and achieve entrepreneurial success. However, careful planning is key to turning your vision into reality. Here’s […]
How Content Marketing Can Turn Leads Into Loyal Customers | Conversations with C.L.A.R.A. A Real Conversation with AI Welcome to Chroma Studios! In this episode of Conversations with Clara, Scot Noel and […]
AI is a Moving Target: Smarter, More Creative, Fewer Hallucinations Meeting the New AI Remember when you first tried using AI? Maybe you asked ChatGPT a question and got a bizarre answer. […]
Introducing Google’s NotebookLM A Tool for Your Small Business NotebookLM is changing the way small businesses handle information and content. This free AI tool from Google acts as a research assistant, providing […]
Selling Your Business Story As a small business owner, you wear many hats. From managing operations to balancing the books, your days are packed. When you do have time for promotion, you […]
Dangers of AI Written Content for Small Business The Importance of Human Oversight While AI is a new and powerful tool, it is not yet an employee nor an experienced writer. While […]
Learning A.I. to Help Our Customers Succeed Scot Noel earns Udemy Certificate in AI Content Creation The future of content development is here. Since it was unveiled on November 30, 2022, the […]
5 Basic Small Business Tasks for ChatGPT Easy A.I. Prompts and Processes for Everyday Using A.I. models like ChatGPT is as easy as typing what you want and waiting for the result. […]
Using ChatGPT4 For Small Business Content Development In Search Engine Optimization (SEO), the mantra “Content is King” highlights the idea that compelling content is a key driver for attracting and retaining website […]
How Our 25 Years Benefits You! The Essence of Expert Web Design Today, your company’s website often provides the first impression of your business. Partnering with a seasoned web design agency is […]
Why Knowing Your Targeted Demographic is Essential to Your Business Success In today’s rapidly evolving digital landscape, businesses must navigate through a sea of competition and noise to capture the attention and loyalty […]
Place yourself in this scenario. You’d like to purchase a new tool to complete a task. You want a quality tool, for the right price, in a timely fashion and you don’t […]
Articles that Stand the Test of Time Digital marketers have devised numerous strategies to optimize websites, attract traffic, and maintain engagement. While many trends come and go, some practices withstand the test […]
Understanding the SEO-Content Relationship In the realm of digital marketing, few relationships are as tightly-knit as that between SEO (Search Engine Optimization) and content, and by content we mean the words on […]
In the ever-evolving realm of digital marketing, search engine optimization (SEO) stands as the cornerstone of online visibility and organic growth. Amidst the array of strategies available, one particular avenue has consistently […]
In the digital age, where communication happens at the speed of light, crafting an effective marketing strategy requires a delicate balance of creativity and strategy. Among the myriad tools at a marketer’s […]
In the bustling world of e-commerce, where competition is fierce and consumer expectations are sky-high, staying ahead requires innovative strategies that resonate with your audience. Amidst the array of marketing tactics, email […]
In the digital age, where trends and technologies evolve at lightning speed, some traditional marketing methods continue to hold their ground as robust and effective tools. Among these, email marketing stands tall […]
It is true that content reigns supreme in the world of digital marketing. The phrase “Content is King” is so common that it has lost impact. Any effective content writer avoids such […]
LastPass Security Breach 2023 – A Good Year to Change Your Passwords On December 22nd, the Password Management company LastPass reported a serious security breach. For years, LastPass has been an award-winning, […]
Will your Google Analytics continue to work? This year, the old Google Analytics we’ve all come to know and love is going away. On July 1, 2023, the old version of Analytics […]
Is your website giving your customers a bad impression? At Chroma we do more than the technical work of updating your site; we create unforgettable branding. We design and develop a web […]
What is Voice Search? It’s easy. On a Samsung, Android phone, for example, you can use the Bixby app by saying “Hi Bixby. Restaurants near me?” to receive both result listings and […]
It’s Website Budgeting Season Plan Ahead for Website Updates in 2022 With 2022 fast approaching, it’s time to start making budget decisions for your business. Have you thought about your website and […]
Web Image Copyright Scams Recently a number of our customers have received a threatening notice through the contact forms on their website. It begins “Your website or a website that your company […]
What Does Small Business Spend on Google? Search for the answer to this question online and you’ll find answers ranging from $1,000 to $10,000/month, for a typical small, local business. And that’s […]
We always hear Content is King, meaning the more your website has to say, the more favorably Google shows it in search results. Is it true? Recently, while doing competitor research for […]
Domain Name Price Increase On August 1st, we’re increasing prices on some domain extensions registered through Chroma Studios. .com domain extensions remain the same. $21.95/year .net and .org domain extensions will now […]
Owning Your Domain Name Are You in Control? Owning a domain name is crucial to your business. As your primary identifier, your domain name leads customers to your website, products, services and […]
Google (and other search engines), just like the Internet itself, is an ever-expanding universe. No matter how awesome your product or service is, it needs to be easily found – by the […]
Choosing the right keywords remains important to search engine optimization (SEO). But Google and other search engines (yes, there are others) have become much more sophisticated and they are able to deliver […]
In 2018, the Internet experience looks completely different than it did just 10 years ago. Ten years ago, the following were true: 25% of the world population was online 25% of all […]
Print is Alive and Well! It’s easy to dismiss printed materials in today’s vast world of digital marketing. Many companies don’t even consider using printed materials when developing a marketing strategy. It […]
And How We Play to Win It seems like a simple question. How can my business be Number 1 on Google? If I could be found on Google, my business would have […]
BeTheme is Powerful When our team at Chroma Marketing Essentials is developing a strategy for your new website, we aim to incorporate elegance and user-friendly best practices while utilizing the power of […]
Backup, Optimize, and Enhance Your WordPress Website What is a WordPress plugin? You can think of a plugin as an add-on, a little software program you install to bring new functionality to […]
Is all web and email hosting the same? Did you find the cheapest hosting and email services you could? Proud of yourself for saving money? Don’t be. If your logic was that […]
Do You Need a New Website in 2018? The 4th Quarter of 2017 is upon us. Only 3 more months and a new year begins. It’s a great time to think about […]
Starting in October 2017, Google and Chrome May Frighten People Away from Your Website It may sound alarmist to say that Google and its Chrome web browser might frighten people away from […]
Thinking Like a Customer Understanding your customer on a personal level shows an important characteristic of true marketing prowess – Empathy. While everybody has the ability to empathize, or to put on […]
Get Noticed on Google with AdWords by Aaron Giagnocavo Every second, 40,000 searches occur on Google, roughly 1.2 trillion searches a year. There is no doubt that Google is the most used […]
CME Websites The Value of an Online Marketing Engine “At CME, we go beyond websites to create online marketing engines designed to outshine your competition, convert leads to customers, and fuel your […]
How Do You Compare to Your Competitors Online? Competition is a concept many business owners seem to forget when it comes to websites. They worry about price, about whether they will show […]
CME Websites Earns 2016 Constant Contact All Star Award Recognized Among Top 10 Percent of Customers Driving Powerful Email Marketing Results CME Websites, a full service Digital Marketing Agency and developer of […]
Air-Tight WordPress Security In today’s world of cyber crime (and even cyber warfare), keeping your site safe and secure is of the utmost importance. What does that mean? Well – with a WordPress […]
The Perfect Marketing Message You’re pulled over on the side of the road. You’ve got a flat and you car’s not going anywhere. A stranger pulls up and says “Oh, man, this […]
Web2WorkFlow™ Put Your Website to Work in Your Business At CME Websites, we were either going to bury ourselves under a paper avalanche or we were going to grow our business at […]
Fishing for Page Views: How Web Users Find Your Site If you’re new to the world of SEO, it’s understandable that you might think that the name of the game is to […]
Making Your Contact Form a Success Most websites have a contact form? Do your web visitors ever use the form on your website? If you’re a typical web owner, your answers might […]
What’s Your Site Saying About Your Business? On The Web, You Only Get One Chance to Leave a Good Impression. Having a bad website can be more detrimental to your business than […]
You may have seen some of the Top 10 lists we’ve posted in the past. We could easily spend all day writing about how to make your site great – but that […]
Your investment in SEO, or Search Engine Optimization, is paying off… your website has been optimized with better content, social media links, and meta-code. Traffic is up and your business is reaping […]
You might be the best in the business, but how do potential customers find you and the services you offer? Only 37% of businesses have a claimed business listing on a search […]
1. Know Your Audience You can’t have a website that meets your audience’s needs if you’re clueless as to who they are. Know your demographic – are you targeting males or females? […]
Seeing is Believing Eye Movements Mean More Than You Think As humans, we make on average 2 to 4 eye movements every second… that’s over 100,000 every day. Understanding human eye movement […]
Top 10 Tips for Finding a Web Developer It’s no secret to business owners that getting a site up and running for your business is no mean feat. While it’s possible […]
When customers search for your goods and services online, does your business appear in the search results? At CME, our web sites have always been custom tailored to work well in Google […]
In 2014, mobile devices exceeded desktop and laptop computers in internet usage. It’s true; today more people are viewing websites on mobile devices than from conventional, desktop computers and laptops. This is […]
So you have a business, and you want more customers… you pay a web developer to design you a website, but how do potential customers find your website on the internet? Everyone […]
Choosing a web developer can be a difficult and confusing task. A quick search for “web design” will yield hundreds of results, many of which will even be local to you. So […]
If you’re a CME customer, you know how we pride ourselves on our maintenance department’s ability to handle updates to your website in a highly prompt and efficient fashion. Now, we’re making […]
If you use WordPress for your website, your site is probably at risk. One of the main drawbacks of using WordPress for your website are the security vulnerabilities. It’s a very popular […]
When comparing website quotes from different developers, how do you know which is the best deal? Unfortunately, “How much does a website cost?” is almost (but not quite) a meaningless question.A website […]
by Scot Noel, Owner, Chief Writer, CME Websites When people ask us why they should choose CME Websites {Code Media Essentials} as their web developer, they may want us to say something […]
Why Google Doesn’t work the way you think it does by Scot Noel, Owner, Chief Writer, CME Websites First: What is Search Engine Optimization, or SEO? SEO is the ART of developing […]
