By Chrissy Ferree, Creative Director

Imagine stepping into a store that hasn’t updated its window display in years. The lights flicker, the paint is faded, and everything feels stuck in a time warp. That’s exactly what happens when someone lands on a website that hasn’t been refreshed in ages. At Chroma Studios, we’ve seen firsthand how regular updates can keep your online presence feeling fresh and welcoming.

Why do these updates matter so much? For starters, staying on top of software patches, themes, and plugins can mean the difference between a secure website and a data breach nightmare. I’ve watched businesses scramble to recover after hackers found a loophole in outdated code. (Not to mention the expense of hiring a company like ours to do technical remediation.)

Beyond security, frequent content tweaks and performance tune-ups ensure that visitors enjoy a fast, user-friendly experience—something search engines also happen to reward with higher rankings.

Still, there’s a point when simple touch-ups just aren’t enough. Maybe your site looks a bit like a retro arcade—charming for a moment, but not quite in step with today’s design standards. Or perhaps you’ve pivoted your entire brand, and the old site no longer tells your story. When things look clunky on mobile phones, navigation feels like a maze, or performance metrics keep dipping, it may be time to consider a full redesign. We once worked with a client who had a menu that simply didn’t work on their mobile website, and so visitors just gave up. After revamping the layout, their customers could find everything they needed online, using their phones!

As a general rule, it’s wise to examine your site every two or three years to see if the digital landscape has left you behind. And sometimes changes in your audience—or your own business goals—call for more frequent makeovers. Think of a redesign as an opportunity to reinvent your digital storefront, keeping it fresh and aligned with how your customers actually behave online.

Remember, a redesign isn’t just cosmetic. It’s a chance to refocus your brand messaging, streamline your user journey, and implement modern SEO best practices. Take it from us: we’ve seen businesses seriously improve their traffic after making thoughtful improvements to their website’s structure, and especially their content. Keeping things up to date, whether through routine updates or a full-blown facelift, is ultimately about showing your audience you’re committed to offering them a top-notch experience.

At Chroma Studios, we make staying current straightforward with flexible plans that include ongoing redesigns every two years. That way, you’re never stuck with last season’s “window display,” and you can keep impressing visitors with an up-to-date digital presence that actually works for your business.

About Chroma Studios

At Chroma Studios, we blend creativity, technology, and strategy to deliver stunning websites and custom digital marketing solutions. For 25 years, we’ve been committed to client success and community impact, helping our clients realize their goals and make a lasting difference.

Reach out to us today to learn more about how we can support your digital marketing needs. Our Client Solutions Coordinator is Bethany K. Skwara, and you can email her at Bethany@chroma-marketing.com or call 724-523-3001, ext 105.