Clara's Answer

SEO and Search Optimization

At Chroma, SEO and Search Optimization Prices starts at $350 per month, with business solutions quoted on a custom basis.  What’s right for you depends on your needs, your budget, and your future goals.

With over 200 factors affecting SEO results, it’s important to design a sustainable and effective program that matches your project.

Your project will receive a proposal based on your needs and goals, and non-profit rates are available.

How Do You Get Your Site Noticed in Google?

Getting your site noticed on Google requires more than luck—it demands informed Search Engine Optimization (SEO) strategies. At its core, SEO is about aligning your website with Google’s ever-changing algorithm, which considers over 200 factors when ranking pages. While it’s not magic, it often feels like it, and Chroma Marketing excels at weaving SEO expertise into effective strategies for businesses.

What Factors Influence Google Rankings?

Google prioritizes sites based on elements like:

  • Relevant content with optimized keywords (this means “words and videos that your market want to read and view!)
  • Clear site structure and responsive design
  • Speed and mobile-friendliness
  • Proper meta tags and page descriptions
  • Local directory accuracy
  • User behavior trends

Why SEO Matters

SEO is like fishing in a vast sea of potential customers. Each keyword is bait, and every page is a fishing line. But catching the right audience is essential. For instance, a machine parts manufacturer might attract irrelevant traffic by using generic keywords like “metric conversions.” Refocusing their content and meta tags on phrases like “precision machine products” ensures they connect with their target audience.

SEO is a Continuous Process

Much like fishing, SEO requires ongoing effort. Regularly adding content, analyzing traffic, and adapting to new trends keep your website competitive. For example, an attorney’s site that publishes frequent articles on topics like child custody or injury claims casts a wide net, bringing in more qualified leads.

SEO includes Social Media

Google considers how a company’s social media interacts with its website, though indirectly. While social media activity is not a direct ranking factor in Google’s search algorithm, it can significantly influence your website’s visibility and search engine optimization (SEO). Here’s how:

  1. Increased Traffic | When you share website links on social media, it drives traffic to your site. Google recognizes increased site visits, engagement, and low bounce rates as positive signals, which can indirectly improve rankings.
  2. Content Distribution | Social media amplifies your content’s reach. When posts linking to your website are shared, liked, or commented on, it boosts your online visibility and may result in more backlinks—an important Google ranking factor.

The Chroma Difference

Chroma Marketing doesn’t just help you get noticed—we ensure your website attracts the right audience. By refining keywords, optimizing site performance, and staying on top of trends, we help you succeed in Google’s search results. Ready to get started? Contact us today to reel in your ideal customers!

For more information, contact our Client Solutions Coordinator, Bethany Skwara.  Bethany@chroma-marketing.com or call 724-523-3001, ext: 105

Keywords for this page: SEO and Search Optimization, SEO Strategy, Google Ranking, Search Engine Optimization