Introducing Google’s NotebookLM
A Tool for Your Small Business
NotebookLM is changing the way small businesses handle information and content. This free AI tool from Google acts as a research assistant, providing features to boost productivity and streamline workflows. NotebookLM can summarize documents, find key insights, create content, and even produce a podcast from your website.
Understanding the Basics
NotebookLM is an “AI-first notebook” that uses large language models (LLMs) to help users understand information. You can upload source materials like Google Docs, PDFs, web URLs, text snippets, YouTube links, and audio files. Each source can have up to 500,000 words or 200MB, and a notebook can hold up to 50 sources. You can use NotebookLM with website content, marketing materials, reports, and meeting transcripts.
Once you upload a source, NotebookLM creates a “Source Overview.” This overview summarizes the document and highlights key topics and questions, saving time on reading and analysis.
NotebookLM also answers specific questions about the uploaded sources. Just type your query in the chat, and NotebookLM will give a response with quotes and citations. For example, you could upload your company’s annual report and ask it to “find story angles that match current media trends.”
Generating Podcasts from Your Website
A unique feature of NotebookLM is its ability to create audio discussions, called “Audio Overviews,” from your sources. This lets you create a podcast from your website content or marketing materials, which is useful for small businesses.
To use this feature, create a new notebook and add your website URL. After NotebookLM processes your content, you click “Generate” to create an Audio Overview.
The tool will generate an audio file with two AI hosts discussing your website. They summarize content, connect topics, and add friendly banter to keep it engaging. You can use the audio file as a podcast, share it on social media, or put it on your website.
Would you like to hear the podcast we created for Chroma Marketing? Click this link or the button in the column on the right!
Does the Podcast Match Your Intended Message?
The audio generated by NotebookLM is very human-like, but it’s important to check if it reflects your intended message. Listen to the discussion and analyze the key points.
Ask yourself these questions:
- Do the hosts summarize the core products or services accurately?
- Do they highlight your unique selling points?
- Is the tone consistent with your brand voice?
- Does the podcast convey the value of your business?
Identifying What’s Missing or Needs Changes
If the podcast doesn’t align with your message, you can refine it by giving NotebookLM more specific prompts. For example, create a separate document with key messages and upload it with your website.
You can also edit the audio file to add or remove sections to make sure it reflects your brand. Consider adding an intro and outro with your company name and a call to action at the end.
And remember, at Chroma Marketing, our Content Development experts have a quarter century of experience and more developing branding messages for business. We can help you too!
More Uses for Small Businesses
NotebookLM has many uses beyond creating podcasts. Here are some examples:
- Content Repurposing: Turn blog posts, articles, or presentations into social media updates, newsletters, or short videos.
- Market Research: Upload industry reports or customer reviews to gain insights and spot trends.
- Meeting Summaries: Summarize meeting transcripts to highlight key decisions and action items.
- Client Onboarding: Create onboarding materials by uploading documents and generating FAQs or guides.
- Competitive Analysis: Analyze competitor websites and marketing to identify strengths and weaknesses.
Conclusion
NotebookLM is more than just a note-taking tool. It’s an AI assistant that helps small businesses make the most of their information and content. By using this technology, you can streamline workflows, improve productivity, and achieve better business outcomes.
You can check out NotebookLM for yourself at https://notebooklm.google.com/
To learn how Chroma Studios can help you make the most of this AI tool, give us a call at 724-523-3001 or use our online contact form. We’d love to hear from you. Let’s work together!
