Learning A.I. to Help Our Customers Succeed
Scot Noel earns Udemy Certificate in AI Content Creation
The future of content development is here. Since it was unveiled on November 30, 2022, the chatbot known as ChatGPT, developed by OpenAI, has made headlines and waves in the business and creative communities.
At Chroma, staff is keeping up. As of this writing, our Content Developer, Scot Noel, has attended a variety of AI Training, including:
- “How to Effectively Integrate ChatGPT into Your Writing workshop,” April 26, 2024, Duquesne University, taught by Kathy Serenko of Create-a-Buzz.
- “Certified AI Marketing Professional | AI Content Creation,” March 26, 2024, Udemy online. Instructors: OMG-Mastermind.
- “Exploring the Impact of Artificial Intelligence in Marketing,” The Future of Advertising. February 29, 2024, Trib Live presentation.
The Uses of ChatGPT
ChatGPT is not a Search Engine. It’s not a fact checker. Left to its own devices, it’s not the best writer. So, what is ChatGPT good for, and why do we at Chroma have staff dedicated to learning its strengths and weaknesses?
Among hundreds of uses, a few of the strongest use cases for Web and Marketing Agencies include:
- Design and Usability: AI can help generate ideas for website themes, layouts, and color schemes based on the latest trends or specific industry requirements. It can provide suggestions for user interface components like buttons, navigation menus, and modals that align with the overall design philosophy.
- Content Creation and Management: Help generate, edit, and optimize content for blogs, social media, and websites, saving time and improving content quality. Help organize content on web pages, ensuring a logical flow that enhances user experience and engagement.
- Project Development: Help draft proposals for web design projects, outlining the scope, timeline, and budget.: Create templates for client communications, such as project updates, feedback requests, and issue resolutions.
- Data Analysis and Insights: Analyze marketing data to provide insights on campaign performance, customer preferences, and market trends. Assist in reporting on digital marketing campaigns, SEO performance, and social media analytics to save time and provide consistent updates to clients.
Chroma Uses RivalFlowAI to Improve Customer SEO
One AI tool already being used at Chroma is called RivalFlowAI.
RivalFlowAI helps improve content quality and delivers improved SEO rankings. With RivalFlowAI, Chroma can compare our customer’s website content with that of their competitors. It provides detailed data on content gaps and suggests actionable enhancements to help the website’s we’re working on stand out in search results. This integration with AI-writing tools streamlines the content improvement process, allowing us to deliver effective SEO content more affordably than every before.
RivalFlowAI focuses on elevating existing web and marketing content, such as blogs, articles, and core website pages. It performs an in-depth SEO content analysis, enabling users to compare, contrast, and optimize their articles to outperform competitors. By identifying key areas for improvement, RivalFlowAI ensures that your content not only fills the gaps but also surpasses others in quality and search engine rankings.
RivalFlowAI’s capabilities extend beyond simple comparisons, offering SEO improvements and increased traffic. With RivalFlowAI, elevate your content strategy with data-driven insights and AI-powered enhancements to secure a top spot in search results.
Call Chroma Today to Put the Power of AI to Use for Your Business
Call Chroma today at 724-523-3001 or visit Chroma Marketing Essentials to learn more about how AI can supercharge your online marketing efforts. Embark on a journey of digital excellence with a local touch. Let’s build a website and a marketing strategy that reflects your business’s unique story and propels it into a future of success.
