Google Analytics 4 Replaces Older Version

Will Your Google Analytics Continue to Work?

This year, the old Google Analytics we’ve all come to know and love is going away. On July 1, 2023, the old version of Analytics (called Universal Analytics) will stop collecting data.

After July 1, if you see your website traffic drop to ZERO, don’t worry, you’re just going to have to change to the new version of Google Analytics, called GA4. Google has a number of support articles to help you at https://bit.ly/Analytics-to-GA4

At Chroma Studios, our customers can request our direct help with the transition as needed. We even have a new ticketing system where you can make that request. Chroma customers can learn more about how to make a ticket on any request at:

https://chroma-marketing.com/our-new-help-desk/

Google is Doing Some Automatic Migration

According to Google:

For any customer who does not set up a GA4 property with basic settings, starting in March, 2023, Google will configure a GA4 account with a few basic settings consistent with the customer’s existing Universal Analytics property.

For Universal Analytics customers whose websites are tagged with gtag.js or analytics.js using Google Tag Manager, Google will create a connected site tag that will reuse existing tags when possible to send traffic to the new GA4 property.

At Chroma, we believe the automated migration will help customers to not lose data until they transition and become familiar with the new analytics.

What are the Differences?

GA4 will take some getting used to, but ultimately it’s the new Analytics, so we all have to adjust to the changes, which include:

GA4 can track web and Mobile App data in the same interface.
How GA4 thinks of hits is completely different. GA4 looks at every website interaction as a trackable event.
GA4 associates events with a Session ID, to help better understand the actions of an engaged user as they interact with your site.
Bounce Rates are gone and GA4 looks at Engagement Rates – how engaged users are with the site.
Google Tag Manager plays a much bigger part in leveraging all the data collection of GA4.

Because the data itself and the way it is handled is significantly different, you shouldn’t expect old data trends to match new data trends, and you shouldn’t panic if things are different, they are supposed to be. Ultimately, the new GA4 analytics will help you and your web development agency better understand how useful your website is to its target audience.

We Look Forward to Serving You in 2023

We look forward to working with you on this matter any serving many of your web development needs in 2023

Give Chroma a call at 724-523-3001, or Contact Us today.

Google Analytics 4 Replaces Older Version